If anyone wondered about how Polestar would handle the uncertainty surrounding electric vehicles in the near term, wonder no more: it’s going all out with four new vehicles hitting the streets by 2028.
The former tuner unit of Sweden’s Volvo brand, Polestar is its own company stocked with performance-oriented EVs, and it plans to carry on doing just that with the first new vehicle, the Polestar 5, a four-door Grand Tourer, coming this summer.
“Polestar 5 is our brand halo car, bringing a new level of performance and luxury to the grand-tourer segment. With incredible handling and a lightweight bonded aluminum platform, the four-door GT has already received fantastic reviews, as part of its launch tour across Europe,” Polestar CEO Michael Lohscheller said in a release.
The company is looking to build on its best sales year ever, and this new “product offensive” is critical to its long-term success. Following the arrival of the new Polestar 5, the company plans to release the updated Polestar 4, which is its best-selling vehicle at the moment. The pair will be followed up by the next-generation Polestar 2 early next year and the Polestar 7, a compact SUV, launching in 2028.
“In 2026, with a disciplined approach, the company expects to deliver low double-digit retail volume growth,” officials noted in a release. “The sales mix is expected to continue to evolve with an increasing share of Polestar 4. Further, the company aims to focus more on the retail channel, supported by the continued expansion of the network and its attractive model lineup, to drive quality sales growth.”
Although 2025 was a tough year for many EV companies, that was not the case for Polestar. The automaker saw its retail sales rise 34 percent to 60,119 vehicles. Those numbers include a 27 percent jump in Q4 with 15,608, despite the end of the federal tax credit for EVs in the U.S., one of its top markets.
“We are gaining market share and outselling many established car brands across key European markets, a testament to the expansion of our sales network, which has grown by over 50% this year, our attractive model line-up and the team’s hard work,” Lohscheller said in a statement in early January.
[Images: Polestar]
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