The Hyundai Boulder concept was a highlight, if not the highlight, of the 2026 New York Auto Show.
Although the Boulder shown was an SUV, Hyundai says it previews a body-on-frame pickup truck slated for a 2030 debut. Should Hyundai build a body-on-frame truck? Can it compete with Toyota, GM, Ford, and Ram? Will it be able to get the truck to market by the target date?
What about the Boulder Concept SUV? Should Hyundai build something like that, perhaps to take on the Ford Bronco and Jeep Wrangler?
You know what to do. Go ahead and sound off below.
[Image © 2026 Tim Healey/TTAC.com]
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