Late last month, Jaguar suffered a major cyberattack that caused it to halt production and drove dealers to complete transactions on paper instead of electronically. We’re now two weeks into the ordeal, and Jaguar still hasn’t restarted production, which isn’t expected to change until next week. Adding fuel to the fire, the automaker reportedly lost track of 40,000 vehicles built before the attack.
Some analysts say the downtime could cost Jaguar Land Rover as much as five million pounds per day, but others say the damage could be as much as double that amount. Jaguar already slashed most of its production output, leaving it with only the F-Pace SUV on sale, but one vehicle is better than none.
Beyond the price tag, the cyberattack has made it more difficult for Jag’s service departments to get parts. The automaker is flying blind with suppliers, and the problem has also made the used vehicle preparation process much more complicated.
Jaguar initially said no data was taken, but quickly backed off that statement as the investigation progressed. Not that there is a good time for something like this to happen, but it’s particularly poor timing for Jaguar, which is struggling with U.S. tariffs and challenging sales markets in other countries.
[Images: Jaguar]
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